Beauty & Skincare
Aliya Skin
A refined skincare product system connecting controlled packaging presentation with brand consistency, product storytelling and a responsive ecommerce experience.
View Case Study →Packaging design · Auckland and New Zealand
Packaging designed to compete — and built to produce.
Vivid Icon designs packaging and product systems for businesses launching, growing and extending ranges across food, FMCG, beauty and consumer markets. From visual identity and range architecture through to dielines, production artwork and digital presentation, every pack is designed to work beyond the mockup.
Brand · Range · Pack · Production
Packaging is part of the brand, not an afterthought.
A strong pack makes the product easier to recognise, understand and choose. It also has to carry accurate information, scale across variants and move reliably into print or manufacture.
- 01Build or clarify the brand
- 02Define the product and range architecture
- 03Design the individual package and SKU family
- 04Prepare production artwork and supplier files
- 05Extend the product into ecommerce and launch communication
Selected packaging work
Genuine projects across beauty, snacks and food.
One project per client, selected to show distinct packaging challenges: controlled beauty presentation, flavour-led snack ranges, frozen and canned foods, ready-to-eat products, labels and multi-SKU systems.
Snack Packaging / Multi-SKU
Uppers
A bold visual system that keeps the Uppers master brand recognisable while giving each flavour a distinct identity within the range.
View Case Study →
Frozen Food / FMCG
Viti Foods
Food packaging organised for immediate product recognition, clear hierarchy and practical production artwork across a wider product family.
View Project →
Canned Food / Multi-SKU
Paradise Foods
A scalable canned-food system designed to keep the master brand consistent across products and variants while supporting shelf recognition.
View Project →
Ready-to-Eat / Packaged Food
Cibus
A contemporary packaged-food presentation balancing product information, appetite appeal and consistent branded communication.
View Project →
Pickles / Spices / Labels
HomeMaid Pickles
A cohesive packaging and label family across jars and flexible pouches, with colour helping customers distinguish products while the master brand stays consistent.
View Case Study →What we design
Packaging capability across formats and channels.
Every category is approached as a communication and production challenge—not a decorative exercise.
Food & Beverage
Frozen, canned, ready-to-eat, snack and specialty food presentation.
Beauty & Skincare
Controlled product hierarchy, refined typography and digital continuity.
Labels
Jar, bottle and container labels built around legibility and production needs.
Flexible Packaging
Pouches, wrappers and range systems for growing product families.
Cartons & Boxes
Structured information, brand presence and print-ready panel design.
Multi-SKU Ranges
Master-brand consistency with clear flavour, variant and size navigation.
Ecommerce Presentation
Product imagery and digital assets that keep the pack effective online.
Production Artwork
Dielines, technical zones, colour setup, final PDFs and supplier handover.
Range architecture
One brand. Many products. One clear system.
Product families need a stable master brand and enough difference for each flavour, format or variant to be found quickly. Colour architecture, typography, information hierarchy and repeatable layout rules allow the range to grow without becoming fragmented.
- Master-brand recognition
- Flavour and variant differentiation
- Readable product and information hierarchy
- Rules that support future SKU extensions
Design + production
Designed beyond the mockup.
A convincing mockup is only one stage. Final packaging artwork must respect the supplied structure, technical zones and printing method. Vivid Icon prepares artwork for the agreed supplier process and can coordinate practical handover requirements where included.
- Dielines, bleed and safe zones
- Barcode and information placement
- Nutrition and ingredient panels
- Vector artwork and image preparation
- CMYK, spot colours and white-ink layers where relevant
- Finishing and print specifications
- Press-ready PDF and agreed source files
- Supplier coordination where included
A practical process
From product brief to supplier handover.
The exact engagement is shaped around the product, existing brand, number of SKUs and production requirements.
Understand the product
Audience, positioning, competition, pack format and product-range needs.
Build the visual system
Brand hierarchy, typography, colour and information structure.
Design the range
Master pack followed by the agreed product, flavour or size variations.
Prepare production
Dielines, artwork, technical checks, colour setup and supplier handover.
Extend the brand
Ecommerce, launch imagery and digital product presentation where required.
Different starting points
Support for a launch, redesign or growing range.
Packaging projects do not all begin at the same stage. Scope can focus on a new brand, an established product or the practical management of an expanding family.
New Product Launch
Naming and brand direction, identity, packaging, initial range and digital presentation.
Existing Brand
Packaging redesign, stronger hierarchy, range consistency and production cleanup without discarding useful recognition.
Established Range
New SKUs, flavour extensions, updated artwork and practical packaging-family management.
Packaging + ecommerce
The pack is also a digital asset.
Products now need to communicate on shelf, in product photography, in online stores, on mobile and across launch campaigns. Aliya Skin and Uppers show how packaging can remain recognisable while becoming part of a wider digital brand experience. Uppers’ ecommerce development remains part of the broader engagement and is described without overstating its current rollout.
Product brands in Aotearoa often speak to audiences shaped by different cultures, food traditions and buying behaviours. Vivid Icon brings extensive experience across Pacific, migrant and mainstream New Zealand markets while treating each project as its own audience challenge.
Related insights
Useful thinking before production begins.
Existing Vivid Icon articles covering packaging decisions, preparation and common design considerations.
Frequently asked questions
Planning a packaging project.
How much does packaging design cost?
Scope depends on the number of SKUs, whether brand work is required, the packaging format, supplied dielines, photography or illustration and production requirements. We define the appropriate scope before quoting.
Can you work with my printer or the printer's dieline?
Yes. We can work from a printer or packaging supplier dieline and coordinate practical artwork requirements where that support is included in the project.
Can you redesign an existing package?
Yes. A redesign can retain useful recognition while improving hierarchy, typography, range navigation and production artwork.
Do you design labels and multiple flavours or SKUs?
Yes. We design labels and scalable product families, with repeatable rules for flavours, sizes and future extensions.
Do you print or manufacture packaging?
Vivid Icon provides packaging design and production-ready artwork. Printing and manufacturing are completed by specialist suppliers, with coordination available where agreed.
Start a packaging project
Launching a product or rebuilding a range?
Tell us what you are making, how many products are involved and where the packaging needs to work. We will help define the right design and production scope.
Packaging design across Auckland. We support product brands throughout Auckland from our East Tamaki studio, including supplier-ready artwork and range development. View Auckland service areas →