Branding & Identity
Positioning, naming, logo systems, visual identity, guidelines and rollout assets that make the business feel established everywhere it appears.
Creative services
Branding, websites, packaging, graphic design, print and signage.
A premium Auckland creative studio for businesses that need one connected brand system across digital, print and physical spaces.
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Connected creative capability
Eight disciplines. One coherent brand experience.
Engage Vivid Icon for one focused requirement or bring several disciplines together under senior creative direction.
Websites & Digital
Brand-led websites, WordPress development, content architecture, responsive design and enquiry-focused customer journeys.
Packaging & Label Design
Shelf-ready packaging, labels, product ranges, barcode layout, print-ready artwork and mockups for retail and ecommerce.
Graphic Design & Publications
Brochures, publications, reports, presentations and communication design with clear editorial hierarchy.
UX & UI Design
Information architecture, user journeys, wireframes and responsive interfaces for business websites and ecommerce stores.
Ecommerce Website Design
WooCommerce stores, product pages, checkout flow, product page structure and product content structure for online growth.
Signage & Environmental Design
Shopfronts, wayfinding, vehicle branding, fleet systems and physical brand touchpoints designed for specialist production.
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Campaigns, Print & Production
Campaign key art, advertising, sales collateral and supplier-ready print production across multiple formats.
Complete creative capabilities
Find the support your project needs.
Search by a specific deliverable or browse by discipline. Detailed services remain connected to a focused project outcome—not sold as disconnected production items.
Showing all capability groups.
01Brand Strategy & Identity
Direction and identity systems designed for consistent real-world use.
Brand Strategy & Identity
Direction and identity systems designed for consistent real-world use.
- Brand discovery and review
- Positioning and differentiation
- Naming and tagline support
- Brand and product architecture
- Logo systems and lockups
- Colour and typography systems
- Graphic language and imagery direction
- Brand guidelines
- Business stationery
- Brand refresh and rollout planning
02Packaging & Label Design
Brand-led packaging from range architecture to supplier-ready files.
Packaging & Label Design
Brand-led packaging from range architecture to supplier-ready files.
- Food, beverage and FMCG packaging
- Beauty and skincare packaging
- Jar, bottle, can and container labels
- Pouches, wrappers, cartons and sleeves
- Multi-SKU range systems
- Product hierarchy and colour coding
- Dielines and technical panels
- Barcode and information placement
- Print-ready packaging artwork
- Mockups and product launch graphics
03Website Strategy, Design & Development
Content structure, responsive design and launch for credible business websites.
Website Strategy, Design & Development
Content structure, responsive design and launch for credible business websites.
- Website discovery and audit
- Sitemap and page architecture
- Navigation and content hierarchy
- Business and service websites
- WordPress design and development
- Responsive mobile layouts
- Landing and campaign pages
- Contact and quote forms
- Metadata, redirects and sitemap setup
- Launch testing and handover
04Ecommerce
Brand-led shopping experiences connecting product presentation and conversion.
Ecommerce
Brand-led shopping experiences connecting product presentation and conversion.
- WooCommerce design
- Product and category architecture
- Product filtering and search
- Product variation presentation
- Cart and checkout flows
- Payments and shipping setup
- Product image direction
- Related products and cross-sells
- Mobile commerce testing
- Store launch and handover
05UX & UI Design
Clear digital journeys and interfaces shaped around customer actions.
UX & UI Design
Clear digital journeys and interfaces shaped around customer actions.
- Information architecture
- User journeys and flows
- Wireframes and prototypes
- Navigation and search interfaces
- Responsive interface systems
- Forms and enquiry pathways
- Product and checkout UX
- UI components and style guides
- Mobile and desktop design
- Developer-ready specifications
06Graphic Design & Publications
Editorial systems and communication design for information people need to use.
Graphic Design & Publications
Editorial systems and communication design for information people need to use.
- Brochures and capability statements
- Annual, impact and research reports
- Magazine and publication design
- Editorial grids and typography
- Company profiles and catalogues
- Community and health information
- Menus and product guides
- Presentation and pitch decks
- Branded document templates
- Print-ready publication artwork
07Campaigns & Digital Graphics
Connected campaign systems prepared for print, screen and rollout.
Campaigns & Digital Graphics
Connected campaign systems prepared for print, screen and rollout.
- Campaign concepts and key artwork
- Print and digital advertising
- Product and brand launches
- Community and health campaigns
- Social media visual systems
- Website and display banners
- Event graphics and programmes
- Sales and promotional collateral
- Multi-size artwork adaptation
- Campaign production files
08Print Design & Production Artwork
Technical preparation and supplier coordination for reliable output.
Print Design & Production Artwork
Technical preparation and supplier coordination for reliable output.
- Commercial and large-format artwork
- CMYK and spot-colour setup
- Bleed, trim and safe areas
- Image preparation and retouching
- Vector artwork preparation
- Preflight and press-ready PDFs
- Proof review and amendments
- Specialty finishing coordination
- Printer specification review
- Supplier-ready handover
09Signage, Environmental & Vehicle Design
Physical brand applications designed with scale and production in mind.
Signage, Environmental & Vehicle Design
Physical brand applications designed with scale and production in mind.
- Shopfront and building signage
- Reception and office graphics
- Window graphics and frosting
- Wayfinding and directories
- Retail and menu-board design
- Exhibition and event graphics
- Vehicle and fleet branding
- Car, ute, van and truck layouts
- Large-format production artwork
- Specialist production through SignSpot
Experience across different markets
Design shaped around the audience and the environment.
Industry knowledge helps us ask better questions, plan the right applications and prepare work for the places it needs to perform.
Food, FMCG & Product Brands
Branding, packaging, labels, range systems, launch graphics and ecommerce for products competing on shelf and online.
Explore Packaging →Trades, Construction & Commercial
Identity, websites, capability material, vehicle graphics and signage-ready applications for practical service businesses.
Explore Trade Websites →Health, Beauty & Professional Services
Clear identity, digital journeys, publications and consumer-facing communications built around credibility and trust.
View Related Work →Pacific, Community & Cultural Organisations
Respectful communication informed by genuine experience, client leadership and the needs of each audience.
Explore Pacific Capability →Clear scope matters. Vivid Icon designs social and campaign assets but does not imply ongoing social-media management or media buying. Signage fabrication and installation are delivered through SignSpot where required.