Uppers
A bold, high-energy protein chocolate brand with punchy custom lettering, a vivid orange-and-red world and packaging built to stand out in the snack aisle.
Uppers needed a brand with attitude: a protein chocolate bar that felt fun and unmistakable, from the wrapper in your hand to a billboard on the way up the escalator.
Functional snacks often look clinical or generic. Uppers had to feel indulgent and high-energy while still reading as protein, loud enough to cut through a crowded aisle without losing the appetite appeal.
- Brand identity and custom lettering
- Bar packaging system
- Campaign art direction and key line
- Out-of-home and billboard creative
- Social content design
A high-energy system: bouncy custom lettering, a vivid orange-and-red palette and bold, appetising photography. Confident, playful and hard to miss across pack, social and out-of-home.
A punchy, distinctive snack brand that stands out straight away, with a clear personality that carries across packaging, billboard and social.
Let’s build your brand next.
Tell us about your business and what you’re trying to launch. Or email sales@vividicon.co.nz.
Or email sales@vividicon.co.nz