Brand Identity / Packaging / Ecommerce / Digital
Uppers
Uppers is a commissioned food brand built around a high-energy identity and a scalable packaging system for a growing snack range.
Project overview
One identity. A growing range.
Uppers is a commissioned food brand built around a high-energy identity and a scalable packaging system for a growing snack range.
The identity extends from product wrappers into campaign presentation, with a full ecommerce website currently in development.
Design context
Built to stay recognisable across every flavour.
The range needed a packaging structure that could carry product information, appetite cues and a distinctive personality while remaining coherent as new flavours and formats were introduced.
Design approach. Bold orange and red fields, direct typography and appetite-led imagery create quick recognition. A consistent hierarchy keeps the product and protein message clear while flexible details distinguish each variant.
Core design system
Turning range complexity into a clear system.
The packaging architecture establishes consistent relationships between colour, typography, flavour cues and product imagery. It supports variation without losing the master brand across the wider range.
Application
From packet to ecommerce.
Packaging, product visuals, social creative and out-of-home applications show the identity at hand-held, screen and environmental scale. The same system is now being extended into a full ecommerce website.
Digital extension
Ecommerce website in development.
The Uppers identity and product system are currently being extended into a full ecommerce website.
Related capabilities
Services connected to this work.
Documented outcome
A scalable brand system ready for digital growth.
A defined identity and packaging architecture.
A hierarchy designed for quick recognition across the product range.
A flexible campaign language now informing the ecommerce experience in development.