Shabbir Mohammed
Creative Director
Creative direction, design development and production oversight across brand, packaging, publications, digital, print and signage.
Independent creative studio · Auckland, New Zealand
Senior creative experience, personally involved.
Vivid Icon is an Auckland-based creative studio led by Shabbir Mohammed, bringing more than 25 years of experience across branding, packaging, digital, publications and production.
The studio works with businesses and organisations at different stages of growth—from owner-led SMEs to established commercial and community organisations.
Shabbir Mohammed · Creative Director
Creative direction with experience behind it.
Shabbir is a Fijian designer and the founder and Creative Director of Vivid Icon. His experience spans brand identity, packaging, graphic design, publications, websites, print preparation, signage and production.
He stays involved from the first conversation through creative direction, design development and the practical preparation of work for launch, print, manufacture or installation.
That continuity means fewer handovers, direct communication and decisions informed by both the business objective and how the finished work will actually be used.
Senior-led by structure
The person you speak with stays close to the work.
Vivid Icon operates as a focused independent studio. Senior involvement provides continuity, informed decisions and clear accountability without pretending every specialist is permanent in-house staff.
When a project needs additional capability, the studio works with appropriate developers, printers, installers, photographers, production partners and specialist suppliers.
Shazil Mohammed
Digital and creative support
Supports website workflows, digital production, content updates, launch checks and the practical rollout of approved creative work.
Built through real client work
More than 25 years across changing formats and markets.
The tools and channels have evolved. The responsibility to understand the audience, communicate clearly and prepare work correctly has remained.
Graphic design, publications, print and production.
Hands-on experience developed through editorial layouts, commercial artwork and the practical demands of preparing files for manufacture.
Branding, signage and wider commercial implementation.
Identity systems expanded into physical environments, vehicles, publications, campaigns and ongoing client communication.
Brand, packaging, digital and integrated communication.
Experienced judgement works alongside modern web systems and contemporary production workflows.
Perspective and responsibility
A studio shaped by the communities it has worked with.
Shabbir’s Fijian background forms part of a studio history shaped by long-standing work with Pacific, Fiji Indian, South Asian and culturally diverse New Zealand businesses and organisations.
Many of Vivid Icon’s longest relationships began within the diverse communities that make Auckland what it is. That audience understanding now sits alongside commercial, corporate, product and digital work across New Zealand.
For Māori-focused communication, Vivid Icon contributes design capability within a process guided by the client, mana whenua, Māori stakeholders, cultural advisors or other appropriate Māori leadership. Vivid Icon does not claim Māori cultural authority.
Explore Pacific & Pasifika capability →Practical design philosophy
Good design has to do more than look good.
The process begins with the business, audience, market, perception, application and next stage of growth—not a preferred colour or visual trend.
Start with who needs to notice, understand or act.
Use hierarchy and language that help people navigate the message.
Create coherent tools that can grow beyond one application.
Prepare work for the real format, supplier and environment.
Use clear review points and explain decisions without unnecessary jargon.
Design informed by how things are made
Production knowledge is part of the creative decision.
Vivid Icon’s experience includes print, packaging, signage, vehicle graphics, publications, production artwork, dielines, prepress, supplier handover and digital implementation.
When creative work extends into signage and physical environments, SignSpot provides specialist signage production and installation. For established organisations requiring deeper strategy, positioning, identity systems, governance and long-term brand stewardship, the wider group also includes IMPRNT, an independent strategy-led brand consultancy. Vivid Icon remains the senior-led creative design studio.
Experienced judgement, modern tools
Technology supports the work. It does not replace responsibility.
The studio uses professional Adobe Creative Cloud tools including Illustrator, Photoshop and InDesign, alongside modern web systems and AI-assisted workflows where they are useful.
Creative direction, client understanding, design decisions, factual checking and production responsibility remain human-led.
How Vivid Icon works
Clear communication. Fewer handovers.
Projects are scoped around what is genuinely required, with a documented quotation, clear review stages and practical delivery.
Understand
Discuss the business, audience, project, applications and constraints.
Recommend
Define an appropriate scope instead of automatically selling every service.
Create
Develop and refine the work with structured client feedback.
Prepare
Produce correct files and assets for the agreed real-world uses.
Support
Assist with rollout, production or handover where included.
Businesses at different stages
Ambition matters more than business size.
Some of Vivid Icon’s longest relationships began with small owner-led businesses. The studio continues to value ambitious clients at every stage of growth.
New ventures needing an identity, packaging or first website.
SMEs needing stronger systems, consistency and rollout support.
Organisations needing a refresh, specialised creative help or careful implementation.
Independent and accountable
Experienced people behind the studio.
Food and FMCG, health, professional services, construction and trades, manufacturing, tourism, automotive, community, publishing, beauty and skincare.
Auckland based · Working across New Zealand and the Pacific
Have something important to build?
Tell us what you’re working on and where the business needs to go next. You’ll speak directly with the people responsible for the work.