About Vivid Icon

Auckland creative studio built on clear guidance and accountable delivery.

Vivid Icon is built around a simple belief: clients deserve good ideas, clear guidance and a team that stays accountable from start to finish.

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Who we are

Design leadership with production knowledge built in.

Led by Creative Director Shabbir Mohammed, Vivid Icon brings more than 25 years of hands-on design and production experience to every project.

We support New Zealand, Pacific region and global clients with branding, websites, packaging, publication design, graphic design, print and signage. Clients choose us because we connect creative thinking with practical delivery. The work needs to look premium, but it also needs to launch, print, install, publish and keep working after handover.

Why clients choose us

5-star Google reviews
Creative Director with 25+ years of hands-on experience
Brand systems across digital, print and physical spaces
Search-aware website content and structure
Auckland studio with global project capability

Meet the team

Senior creative direction, digital support and production thinking.

Shabbir Mohammed

Creative Director

Shabbir Mohammed is a Fijian designer and the Creative Director of Vivid Icon, bringing more than 25 years of experience across branding, graphic design, publications, packaging, print production, websites and signage.

His Pacific experience includes producing monthly Samoan publications, supporting early branding development for Radio Samoa through Lui Ponifasio, and creating logo and branding work for Tonga Wrestling Federation through Vaka Lehauli.

Shabbir’s Fijian background gives him a personal understanding of the importance of relationships, family, faith, community identity and respectful representation within Pacific communities. He also understands that there is no single Pacific visual language. Samoan, Tongan, Fijian and other Pacific communities each bring distinct histories, values, languages and protocols to a project.

He leads projects from initial consultation and creative direction through to design development, print preparation, production and final delivery.

021 141 6190

Shazil Mohammed

Digital and creative support

Shazil Mohammed supports Vivid Icon across digital production, website workflows, content updates and creative rollout. He helps keep projects organised between design direction, website implementation, launch checks and the practical details that make a brand experience feel finished.

His work includes preparing digital assets, supporting website updates, checking page content, assisting with search-friendly structure, reviewing forms and links, and helping maintain consistency across web, social and production files.

Shazil also supports clients after launch by helping with small updates, technical checks and digital improvements, so websites and brand systems can keep moving instead of being left untouched.

027 486 0099

Creative director message

Good creative work starts with listening.

Good creative work starts with listening. We take the time to understand your organisation, your audience and what the project needs to achieve. From there, we guide the process clearly and stay involved until the work is ready to launch, print, install or publish.

Shabbir Mohammed, Creative Director

How we work with people and place

Pacific experience and cultural approach

Pacific communities

Our Pacific experience is grounded in Shabbir’s Fijian identity and in practical creative work with Samoan and Tongan community projects.

We begin by understanding the particular community, audience, purpose and people responsible for cultural guidance. We do not apply generic Pacific patterns or imagery simply to make a project appear cultural. Visual references must have a clear purpose, an appropriate origin and the support of the people being represented.

View Pacific design experience

Māori-focused mahi

We recognise Māori as tangata whenua and understand that Pacific experience does not replace Māori cultural knowledge or authority.

For Māori-focused projects, we work under the guidance of the client’s Māori leadership, mana whenua representatives, community stakeholders or approved cultural advisors. Te reo Māori, whakapapa-based narratives, imagery, symbolism and mātauranga Māori are incorporated only where they are appropriate, accurate and approved.

Our role is to listen carefully, translate agreed direction into effective visual communication and maintain cultural review points throughout the design process.

Community and health design

Community and values

We believe good design should help local businesses grow with more confidence, clarity and consistency.

Process

We keep projects structured: brief, direction, design, production, launch and handover.

Global-ready

Our systems are built for brands that may start in Auckland but need to speak clearly to customers anywhere.

Outcome focused

Every page, package, sign and printed piece should help the business look sharper and be easier to choose.

Work with us

Let's build a brand system that can grow with your business.

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