Packaging
What makes good packaging design?
How shelf impact, information hierarchy, range consistency and production detail work together.
Read Insight →Insights · Knowledge built through practice
Useful thinking from the work behind the work.
Practical guidance on branding, packaging, digital, production and communication—based on the questions clients ask and the work Vivid Icon does every day.
Current library
Seven useful starting points.
Existing URLs are preserved. The initial priority is to deepen and fact-check this library before publishing more.
Packaging
Practical packaging design tips for food brands
Useful considerations for hierarchy, product recognition, range architecture and production preparation.
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Branding
Branding vs logo design
Where a logo ends and the wider identity, communication and implementation system begins.
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Branding
How much does logo design cost in Auckland?
The scope factors behind a usable professional identity rather than a single isolated logo file.
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Digital
Website design checklist for New Zealand businesses
The business, content, functionality and launch information that helps a website project start clearly.
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Digital
Why SEO matters when redesigning your website
How existing URLs, structure, metadata and internal links affect a responsible website migration.
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Business & Creative Process
How to prepare a useful design brief
The information that helps a designer understand the business, audience, priorities and practical constraints.
Read Insight →Editorial standard
Experience before volume.
Every future article must answer a real client question, contain knowledge Vivid Icon can stand behind and connect naturally to genuine services or work.
New substantive articles remain in review until their facts, examples, imagery and usefulness are approved.
From useful information to a useful project