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Brand identity · Packaging · Skincare

Aliya Skin

A calm, natural skincare brand with a soft periwinkle identity, considered packaging and a warm campaign world for a clean, dermatologically-tested range.

Aliya Skin. Brand identity · Packaging · Skincare
Project overview

Aliya Skin needed a brand that felt natural, premium and reassuring. We built a full identity across product packaging, retail presence and campaign imagery for a clean skincare range.

The challenge

Skincare is crowded and people buy on trust. Aliya needed an identity that felt gentle and natural but still premium and credible: distinctive on shelf, cohesive in campaign and calming wherever you saw it.

What we created
  • Brand identity and soft floral mark
  • Product packaging system
  • Campaign and lifestyle art direction
  • Out-of-home and social applications
  • Stationery and brand collateral
The visual system

A soft, natural system: a periwinkle-and-cream palette, a clean lowercase wordmark and a delicate floral mark, paired with warm, tactile photography that makes the range feel gentle and premium.

Aliya Skin visual 1
Aliya Skin visual 2
Aliya Skin visual 3
Aliya Skin visual 4
The outcome

A calm, consistent skincare brand that reads as natural and premium, distinctive on shelf and joined-up across packaging, campaign and social.

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Tell us about your business and what you’re trying to launch. Or email sales@vividicon.co.nz.

Or email sales@vividicon.co.nz