Pacific-inspired work

Brands built with Pacific energy, identity and real-world purpose.

From a national wrestling identity for Tonga to Fiji-origin food ranges and retail packaging shaped for Pacific-market audiences, our work connects cultural inspiration with practical production.

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Selected Pacific capability

Tonga identityFiji productsFood packagingMulti-SKU rangesPrint-ready artworkApparel graphics

Pacific portfolio

Confirmed client work across identity, apparel and consumer packaging.

These selected archive projects show how a brand can carry Pacific character while remaining clear, commercially useful and ready for production.

Tonga · Sports identity

Tonga Wrestling Federation

We created a federation crest and complete visual system that brings together wrestling energy, Tongan colour, national symbolism and a confident competitive presence. The identity was explored across stationery, brochures, vehicles, apparel and interior environments, with real apparel production demonstrating how the system translates beyond presentation concepts.

Logo guidelines
Colour system
Brand applications
Apparel production

Logo system and usage guidance

Colour and typography system

Stationery application concept

Brochure application concept

Vehicle signage concept

Apparel collection concept

Training environment concept

Fiji · Food brand and packaging

Viti

A tropical brand identity and packaging range created for frozen cassava, taro and canned seafood. The system combines strong shelf recognition with practical nutrition, cooking and distributor information.

Fiji-origin range
Frozen foods
Canned seafood
Range architecture

Premium studio photograph of the Viti 2 kg frozen cassava package

Premium studio photograph of the Viti 2 kg frozen taro package

Premium wide studio photograph of the Viti mackerel in tomato sauce tin

Premium studio photograph of the Viti mackerel in natural oil tin

Pacific market · Retail food range

Paradise

A broad retail range spanning crackers, luncheon meats, jackfruit, nuts, beans and tuna. We created a recognisable family system that could flex across product categories, pack sizes and country-of-origin requirements.

Retail packaging
Food range
Product variants
Compliance layout

Paradise Golden Crackers tin photographed in a South Pacific island setting

Complete Paradise canned product range photographed together in a South Pacific island setting

Pacific market · Multi-SKU packaging

Cibus packaging range

Packaging development across coconut cream and ready-to-eat tuna formats. The work covered front-of-pack hierarchy, food imagery, nutrition panels, barcodes, carton structures and production-ready layouts, presented here as one complete Cibus collection.

Coconut products
Ready-to-eat tuna
Carton layouts
Label systems

Premium studio photograph of the blue and green Cibus coconut cream cartons together — Coconut cream collection · Blue and green one-litre cartons

Premium studio photograph of Cibus tuna with coconut milk and lime leaves — Ready-to-eat tuna · Coconut milk and lime leaves

Premium studio photograph of Cibus tuna with coconut milk, lime leaves and paprika — Ready-to-eat tuna · Coconut milk, lime leaves and paprika

How we approach Pacific work

Inspired by place. Built for people. Prepared for production.

Listen before designing

We begin with the organisation, audience, market and meaning the work needs to carry.

Identity with purpose

Cultural inspiration supports the story and function of the brand rather than acting as surface decoration.

One connected system

Logos, packaging, apparel, digital assets and print materials are designed to work together.

Production knowledge

Layouts account for dielines, nutrition panels, barcodes, print processes, garments and supplier handover.

New Zealand · Tonga · Fiji · Pacific

Building a Pacific brand, product range or community identity?

Talk to our Auckland studio about branding, packaging, apparel and production-ready rollout.

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