Brand Implementation / Environmental / Production
BPW New Zealand
BPW New Zealand is part of an established commercial organisation. Vivid Icon’s role was brand implementation: translating the existing corporate identity into physical and printed applications.
Project overview
Corporate consistency across every environment.
BPW New Zealand is part of an established commercial organisation. Vivid Icon’s role was brand implementation: translating the existing corporate identity into physical and printed applications.
The project demonstrates local rollout and production knowledge; it does not claim authorship of BPW’s global identity.
Design context
Applying an established identity at different scales.
Existing corporate standards had to remain recognisable across building elevations, roadside visibility, interior glass and printed customer material. Each location and production method imposed different practical constraints.
Design approach. The work prioritised scale, sightlines, contrast and consistency. Existing brand elements were adapted to suit their environment while remaining faithful to the corporate identity, from distant exterior recognition to close-range printed detail.
Core design system
Brand implementation at different scales
Building signage and roadside applications required robust hierarchy and legibility. Interior glass treatments and business cards carried the same corporate rules into more detailed, human-scale interactions.
Application
Artwork prepared for fabrication and print
Vivid Icon prepared artwork for signage, environmental graphics and print, accounting for dimensions, material context and supplier handover. The applications demonstrate implementation of an established corporate brand.
Related capabilities
Services connected to this work.
Documented outcome
A consistent local rollout of an established brand.
Consistent BPW applications across exterior, interior and print.
Clear separation between corporate identity ownership and local implementation.
Production-ready artwork supporting physical rollout.