Strategic clarity
We clarify audience, offer, positioning and messaging before visual decisions are made.
Brand + website
Brand and Website Transformation Auckland
For organisations that need a sharper brand position, a more professional identity system and a website that explains the offer clearly, supports trust and turns the right visitors into enquiries.
What this engagement covers
A joined-up identity and website programme, not separate design pieces.
A transformation engagement connects strategy, brand identity, messaging, website structure and launch support. The goal is to make the organisation easier to understand, easier to trust and easier to choose across every main digital touchpoint.
Who this is for
Organisations ready to look more established, coherent and credible.
- Businesses repositioning for a more premium market.
- Teams replacing a dated identity and unclear website at the same time.
- Organisations that need consistent presentation across website, print, signage, campaigns or packaging.
What you get
A clearer brand system and a website built around the right customer action.
- Brand strategy and messaging direction
- Complete identity system and brand guidelines
- Website strategy, sitemap and UX planning
- Bespoke responsive website design and development
- Foundational SEO, analytics and launch support
Starting investment
From $26,000 + GST.
Final fees reflect content volume, website functionality, stakeholder involvement, production requirements and the level of launch support required.
Auckland-ready, globally capable
Built for businesses that need a professional presence across more than one channel.
Many organisations outgrow their first brand and website. The logo may be hard to use, the website may not explain the value clearly, and sales material, signage, packaging or campaign assets may all feel disconnected.
Vivid Icon solves that by designing the brand and website together. The strategy informs the identity, the identity informs the interface, and the website structure supports search visibility, enquiry flow and long-term brand consistency.
Typical deliverables
- Discovery and stakeholder alignment
- Brand positioning and message structure
- Visual identity and responsive logo system
- Brand guidelines and asset suite
- Website sitemap and content hierarchy
- Bespoke website design and responsive build
- Core metadata, redirects, sitemap and launch checks
- Analytics, form checks and handover support
Selected proof
Relevant commissioned work.
Identity, guidelines, print, signage, digital
Whenua Moana Health Collective
A complete Maori and Pacific community health brand system shaped around whānau wellbeing, cultural respect, service clarity and connected care.
Brand identity, website direction
Adventours NZ
Tourism identity and website direction built around trust, destination clarity and booking confidence.
Packaging, brand language, campaign assets
Aliya Skin
Premium packaging, launch visuals and a softer beauty brand language for product presentation.
FAQs
Common brand and website transformation questions.
What is included in a brand and website transformation?
A transformation can include brand strategy, messaging direction, a complete identity system, brand guidelines, website strategy, UX planning, bespoke website design, responsive development, foundational SEO, analytics and launch support.
When should a business invest in brand and website work together?
A combined engagement is useful when the current brand and website no longer match the organisation's ambition, audience, price point or growth plans.
What does this engagement usually start from?
Brand and Website Transformation engagements start from $26,000 plus GST. Final fees depend on strategy, content, website functionality, stakeholder involvement and production requirements.
Start a project
Transform the way your brand and website work together.
Tell us what has changed in your business and we will recommend the right engagement scope.