Engagements

Senior creative thinking, carried through to delivery.

Vivid Icon works with organisations that value clarity, originality and consistent execution. Every engagement is shaped around the problem, the people involved and what needs to be delivered.

Our starting investments provide an indication of scale. Following an initial conversation, we prepare a clear scope, programme and project fee.

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5-starGoogle reviews

25+ yearsDesign and production experience

AucklandEast Tamaki studio

NZ + globalLocal and remote projects

Integrated engagements

For organisations changing how they look, speak and show up.

These programmes connect strategy, identity, website, content and rollout so the work feels like one complete system rather than separate design jobs.

Talk through the right scope

Brand + website

Brand and Website Transformation

For organisations requiring a coordinated strategic identity and website transformation. The outcome is a clearer position, stronger brand presentation and a website built to support trust, enquiry flow and future growth.

From $26,000 + GST

Typical timeline: 10 - 16 weeks

Brand strategy and messaging direction
Complete identity system and brand guidelines
Website strategy, UX and information architecture
Bespoke website design, responsive development and foundational SEO
Analytics and launch support

Discuss this engagement

Full rollout

Integrated Brand Launch

For organisations launching or repositioning a brand across identity, digital and physical touchpoints. The scope is shaped after discovery so launch assets, website, campaign material and production requirements work together.

From $38,000 + GST

Typical timeline: 14 - 24 weeks

Brand strategy, messaging and identity
Website direction and launch-ready digital rollout
Campaign direction and social launch assets
Print, packaging or signage direction where required
Production management and rollout support

Plan an integrated launch

Engagement menu

Starting investments by project type.

Every engagement is scoped after a conversation. The figures below show the level of work, strategy and production care usually required.

Strategy

Brand Direction Sprint

For organisations that need strategic clarity before committing to a full identity, website or launch programme.

From $3,500 + GST

Typical timeline: 1 - 2 weeks

Stakeholder discovery session
Business, audience and competitor review
Brand positioning and core proposition
Messaging direction and creative territories
Written recommendations and roadmap

This is a strategy engagement, not a logo engagement.

Brand identity

Essential Brand Identity

For new or established organisations that need a distinctive, professional identity with usable assets and guidance.

From $8,500 + GST

Typical timeline: 4 - 6 weeks

Brand discovery and positioning refinement
Creative direction and responsive logo system
Colour, typography and supporting graphic language
Core brand applications and guidelines
Production-ready asset suite and handover

Brand identity

Comprehensive Brand System

For organisations requiring a deeper strategic and visual system across multiple teams, channels and applications.

From $14,500 + GST

Typical timeline: 6 - 10 weeks

Strategic discovery and stakeholder workshop
Audience and competitor analysis
Complete visual identity and messaging framework
Extended graphic, digital, print and signage direction
Comprehensive guidelines and launch support

Websites

Studio Website

For established service businesses and organisations that need a refined, high-performing website with clearer enquiry flow.

From $10,500 + GST

Typical timeline: 5 - 8 weeks

Website strategy, sitemap and user journey planning
Copy structure and guidance
Bespoke visual design and responsive development
Content management, forms and analytics
Foundational technical SEO, performance and launch support

Websites

Custom Digital Platform

For organisations requiring more complex content, functionality, integrations or user journeys.

From $18,500 + GST

Typical timeline: 8 - 14 weeks

Digital strategy and stakeholder discovery
Information architecture and UX planning
Bespoke interface design and responsive development
Advanced content structures and integrations
Technical SEO, analytics, accessibility, QA and training

Final pricing depends on content volume, functionality and integrations.

Ecommerce

Ecommerce Website

For product brands that need a serious WooCommerce or comparable ecommerce platform shaped around product clarity and buying confidence.

From $22,500 + GST

Typical timeline: 10 - 16 weeks

Ecommerce strategy and customer journey planning
Information architecture and bespoke store design
Product and category templates
Payment, shipping and core integrations
SEO, ecommerce tracking, testing, training and launch support

Product entry, photography, custom integrations, ERP systems and complex shipping logic are separately scoped.

Packaging

Packaging Launch

For one product or one core SKU requiring strategic direction and shelf-ready packaging design.

From $7,500 + GST

Typical timeline: 4 - 7 weeks

Discovery and category review
Packaging direction and front-of-pack hierarchy
Visual design for one core SKU
Production artwork and prepress review
Printer liaison and presentation mockups

Structural engineering, photography, illustration, regulatory advice, copywriting, barcodes, printing and additional SKUs may be separately quoted.

Packaging

Packaging System

For product ranges requiring a scalable packaging identity across multiple SKUs or formats.

From $15,000 + GST

Typical timeline: 7 - 12 weeks

Brand and category review
Packaging strategy and range architecture
Master packaging design and variation system
Initial SKU rollout and artwork templates
Production specifications, supplier liaison and guidelines

The number of included SKUs is confirmed clearly in every proposal.

Campaigns

Campaign Engagement

For a defined campaign, launch or communications requirement that needs clear creative direction and consistent assets.

From $8,500 + GST

Campaign direction
Message and visual hierarchy
Digital and print creative
Launch collateral
Production-ready handover

Partnership

Ongoing Studio Partnership

For organisations that need senior creative direction, regular campaign assets, website improvements and production support over time.

From $5,000 + GST per month

Minimum initial term: three months

Senior creative direction
Campaign, digital and print design
Website improvements
Presentation design and production management
Priority scheduling with agreed monthly capacity

Monthly scope and capacity are agreed before commencement. This is not unlimited design work.

How we scope work

Clear scope first, then a project fee that matches the responsibility.

We do not quote important brand, website or packaging work as isolated tasks. We look at the business goal, audience, content, stakeholders, production requirements and launch risk before recommending the right level of engagement.

That keeps the investment connected to the outcome: stronger positioning, better customer understanding, production-ready files, cleaner launch planning and a brand system that can keep working after the first delivery.

What makes Vivid Icon different

Senior creative direction stays involved from first thinking to final delivery.
Brand, website, packaging, graphic design, print and signage can be planned as one system.
Design decisions are made with real production, supplier and rollout requirements in mind.
Work is built for Auckland businesses, New Zealand organisations, Pacific communities and global remote clients.
Project scope is written clearly before commencement, including what is included and what is separate.

Auckland creative studio

Senior creative support for organisations across Auckland.

Based in East Tamaki, Vivid Icon works with organisations across Auckland, Aotearoa and the Pacific. Projects can be managed in person or remotely, from initial strategy through to production and launch.

Important notes

Starting investments are indicative and exclude GST.

Final fees reflect strategy, scope, content, functionality, production requirements and the number of stakeholders involved.

Printing, media, photography, video, copywriting, specialist development, hosting, licensing, travel and other third-party costs are quoted separately where required.

Before we recommend a scope

What is changing and why?
Who needs to approve the work?
Which touchpoints need to launch together?
What content, photography, products or supplier details already exist?
What timeline, risk and production support does the project need?

Next step

Tell us what needs to change, launch or become more professional.

We will recommend the right engagement level and prepare a clear scope before any project begins.

Discuss your project