Tourism and private transfers
Adventours NZ
Brand identity, website, tourism business
Problem
A tourism identity needing a clearer journey.
Adventours NZ needed a brand and website direction that felt premium, trustworthy and clearly connected to New Zealand travel experiences.
Design solution
Connecting the brand with the travel experience.
We created a tourism identity system with natural tones, confident typography, destination imagery, icons and a website structure that supports private transfers and experience-led enquiries.
Execution
Identity and launch material for the road ahead.
Vivid Icon delivered Brand identity, Website design, Content structure, Icon system and Launch assets as part of a connected creative system.
Final outcome
A clearer journey from enquiry to departure.
A polished travel brand presence that feels established, reassuring and ready for customers comparing private transfer and destination options.
Design system
A travel-led language for launch and promotion.
The brand system combined destination-led imagery, confident typography, natural colour cues and simple iconography to make private travel feel organised, personal and premium.
Rollout
From first enquiry to vehicle and destination.
The work was shaped for website pages, booking touchpoints, campaign assets and future travel collateral so the experience could stay consistent from first search to enquiry.
- Brand identity
- Website design
- Content structure
- Icon system
- Launch assets
Project outcome
A cohesive tourism identity across brand and communications.
The project material documents the design work and the applications shown below.
A cohesive tourism identity across brand and communications.
- Stronger brand consistency across the main customer touchpoints.
- More professional presentation for sales, launch and real-world visibility.
- A polished travel brand presence that feels established, reassuring and ready for customers comparing private transfer and destination options.
Visual gallery
Adventours NZ brand touchpoints.
Build something similar