Vivid Icon had the pleasure of working with Rams Group, a family-owned business that provides property maintenance and commercial cleaning services all across New Zealand and the Fiji Islands. Over the years, Rams Group has built a trusted brand name in the industry, but they felt it was time to refresh their look for the next stage of the company.
Our solution was to simplify the logo, bring in new colors, and introduce a family of fonts. We designed stripes to help identify the fleet of cars, vans, and trucks, using the color blue to represent trust, quality, and confidence, while silver and white were used to complement the blue. We also created brand guidelines to ensure consistency and cohesion across all branding materials.
We provided a full range of services for Rams Group, including branding, logo design, brand guidelines, and full fleet vehicle signage. The new branding elements helped to refresh and modernize the company's image, while maintaining the trust and reputation that they had built over the years. We are proud to have been able to help Rams Group take their brand to the next level, and we look forward to continuing to work with them in the future.