Listen and understand
We clarify the purpose, audience, cultural context, stakeholders, required outcomes, budget and production needs. For community projects, we also establish who has the authority to guide and approve cultural content.
Our process
From first idea to launch-ready brand system.
A clear, practical process for branding, websites, packaging, print, signage and full visual rollouts.
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How we work
Structured enough to be reliable, flexible enough for real projects.
Every project has different needs, but the same principle applies: understand the business, create a strong direction, produce carefully and launch with confidence.
Collaborate and design
We create visual directions informed by the agreed brief and stakeholder input. Where required, concepts are reviewed with Māori or Pacific representatives before detailed design proceeds.
Review and produce
We refine the selected direction, check content hierarchy and prepare accessible, production-ready artwork. Language, imagery, stories and cultural elements follow the agreed review process.
Approve and launch
Final artwork is released after client approval, technical checks and any agreed cultural approval. We then prepare the required print, digital, signage or campaign files for launch.
Why it works
Design and production stay connected.
Because Vivid Icon works across websites, packaging, print and signage, we think about how the design will perform before it reaches the final output.
Built into the process
- Brand positioning
- Search-friendly website structure
- Mobile responsive review
- Print-ready artwork checks
- Packaging and signage production thinking
- Clear handover