At Vivid Icon, we were thrilled to work with "Surti," a family-owned business that has been delighting taste buds with their traditional Indian sweets and snacks for over 15 years. They came to us with a vision to bring their delectable creations to more homes and to convey the authenticity and quality of their brand.


Our solution was to combine modern and traditional elements in the design to truly capture the essence of Surti. We incorporated soft rounded shapes and flower icons, symbolizing the brand's connection to its cultural roots. We added a touch of elegance with a calligraphic font family and used blue tones to create a sense of harmony, trust and flow. The blue tone also helps to convey the authenticity of the brand.


We provided an all-inclusive branding solution for Surti, including branding, business cards, label design, packaging design, and poster design. These elements were designed to provide a cohesive and consistent brand experience that reflects Surti's commitment to quality and authenticity. We understand the importance of family and tradition, and we are proud to have been able to help Surti build a brand that truly represents their heritage and values.










Head Office


1A/9 Laidlaw way, East Tamaki,

Auckland, New Zealand


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Auckland, New Zealand