ABOUT US

STRATEGY

CREATIVE & UX

Strategy is an action to achieve one or more of the companies goals. Strategy can be a general direction for the company and its various components to achieve a desired outcome in the future. Strategy results from the detailed strategic planning process.

User experience (UX) design is the process design teams use to create products that provide meaningful and relevant experiences to users. This involves the design of the entire process of acquiring and integrating the product, including aspects of branding, design, usability and function.

MARKETING

NEW TECHNOLOGIES

Marketing refers to activities a company undertakes to promote the buying or selling of a product or service. Marketing includes advertising, selling, and delivering products to consumers or other businesses.

New Technology means any invention, discovery, improvement, or innovation, that was not available prior. This could include things from new processes, emerging technology, machines, and improvements to, or new applications of, existing processes, machines, manufactures and software.

DATA ANALYTICS

AND INSIGHTS

PERFORMANCE

While analytics or analysis provide the means to look at data over time, or by campaign, insights are the take-aways you garner from the analysis. The insights gathered through analysis help to form an accurate understanding of a situation, scenario, or in some cases, a person

The differences become clear when we crystalize the definitions:

Data = a collection of facts.

Analytics = organizing and examining data.

Insights = discovering patterns in data.

Business performance, which is closely tied to commercial effectiveness, is determined by the ability of a company to implement optimal organisation with the aim of offering a product or service that meets the expectations of consumers and customers.

Shabbir Mohammed

Creative Director

shabbir@vividicon.co.nz

Shazil Mohammed

Creative Technologist

shazil@vividicon.co.nz

Meet Shabbir, a driven and dynamic individual who personifies the perfect blend of creativity and passion. He is a confident, active and spiritual person who truly loves design, fitness and meditation. Whether it's tackling challenging problems or creating sustainable solutions, Shabbir is always ready to take on new challenges and build innovative businesses.

Shabbir is a family-oriented person who values relationships and is open-minded. He understands the importance of leading by example and is constantly seeking ways to improve himself and those around him. He practices martial arts and enjoys outdoor activities, which has helped him to maintain a balance in his life.

With over 25 years of experience in the design industry, Shabbir has a wealth of knowledge and expertise to draw from. He has worked for several leading companies such as Graphic Systems, Medallion Graphics, Filmworx, and Sistema Plastics. In 1999, he founded Graphic Icon, which later rebranded to Vivid Icon. He has a deep understanding of what it takes to build a brand from the ground up and elevate it in today's market. His passion for design, commitment to quality, and ability to think outside the box sets him apart as a leader in the industry.

Meet Shazil, a creative force to be reckoned with. Since his early days in painting class, he has been drawn to the world of design and technology. His passion for building brands with purpose, innovating with new tech and helping businesses excel in today's market has led him on a journey that has taken him from working for graphic design studios to exhibiting projects at galleries.

Shazil is a true multitasker, able to balance his work in a fast-paced environment with his personal interests. He practices martial arts, enjoys sports and networking events, and is always striving to be an open-minded, empathetic, and driven individual.

In 2016, Shazil graduated from the Creative Technologies program at AUT, focusing on augmented reality, virtual reality, and 360 film and photography. He built his first augmented reality project in 2014 and it was showcased in Aotea Square. He also worked on the first-ever 360 live video for Bocuse d’Or New Zealand and a virtual reality experience in 2017, which was a collaboration with Beca Technologies for Fonterra, this project was focused towards health and safety using mobile VR.

Today, Shazil is the Creative Technologist at Vivid Icon, managing business development, branding, and new technologies. He is constantly pushing the boundaries of what is possible and is always on the lookout for new and exciting opportunities to showcase his talents.