Surti

" Surti " an household name in the Indian sweets and snacks space. Surti brings forward modern twist to traditional indian foods while holding its roots and culture for over 15 years. As a family owned company, its vision was to bring only the best quality ingredients every home while serving only best authentic taste loved by generations.

Our solution was to incorporate modern and traditional culture in the designs. With soft rounded shapes and flower icons that compliment each other to bring out the roots of the brand. Using a calligraphic fonts family and blue tones for harmony, trust and flow.

What we did:

Branding, Business cards, Label design, Packaging design, poster design